"I can't think of a man who could do it; that is, among those that would." "Well, think of some woman, then," said Fulkerson, easily.

"I've got a notion that the women could help us out on this thing, come to get 'em interested.

There ain't anything so popular as female fiction; why not try female art ?" "The females themselves have been supposed to have been trying it for a good while," March suggested; and Mr.Dryfoos laughed nervously; Beaton remained solemnly silent.
"Yes, I know," Fulkerson assented.

"But I don't mean that kind exactly.
What we want to do is to work the 'ewig Weibliche' in this concern.

We want to make a magazine that will go for the women's fancy every time.
I don't mean with recipes for cooking and fashions and personal gossip about authors and society, but real high-tone literature that will show women triumphing in all the stories, or else suffering tremendously.
We've got to recognize that women form three-fourths of the reading public in this country, and go for their tastes and their sensibilities and their sex-piety along the whole line.