One day he came and said: "This thing isn't going to have any sort of get up and howl about it, unless you have a paper in the first number going for Bevans's novels.

Better get Maxwell to do it." "Why, I thought you liked Bevans's novels ?" "So I did; but where the good of 'Every Other Week' is concerned I am a Roman father.

The popular gag is to abuse Bevans, and Maxwell is the man to do it.

There hasn't been a new magazine started for the last three years that hasn't had an article from Maxwell in its first number cutting Bevans all to pieces.

If people don't see it, they'll think 'Every Other Week' is some old thing." March did not know whether Fulkerson was joking or not.