It's the whole country that makes or breaks a thing like this; New York has very little to do with it.

Now if it were a play, it would be different.

New York does make or break a play; but it doesn't make or break a book; it doesn't make or break a magazine.

The great mass of the readers are outside of New York, and the rural districts are what we have got to go for.

They don't read much in New York; they write, and talk about what they've written.