There were 6,000,000 farmers; what more receptive market could one ask?
His only problem was the technical one--how to produce his machine in sufficient quantities.
The bicycle business in this country had passed through a similar experience.

When first placed on the market bicycles were expensive; it took $100 or $150 to buy one.

In a few years, however, an excellent machine was selling for $25 or $30.

What explained this drop in price?
The answer is that the manufacturers learned to standardize their product.

Bicycle factories became not so much places where the articles were manufactured as assembling rooms for putting them together.
The several parts were made in different places, each establishment specializing in a particular part; they were then shipped to centers where they were transformed into completed machines.