The most efficient labor, no matter what the nominal cost might be, was the most economical.

The secret of success was the rapid production of a serviceable article in large quantities.

When Ford first talked of turning out 10,000 automobiles a year, his associates asked him where he was going to sell them.

Ford's answer was that that was no problem at all; the machines would sell themselves.

He called attention to the fact that there were millions of people in this country whose incomes exceeded $1800 a year; all in that class would become prospective purchasers of a low-priced automobile.