[The Age of Big Business by Burton J. Hendrick]@TWC D-Link bookThe Age of Big Business CHAPTER VII 15/32
Why not give every poor man a Fifth Avenue house? Frenchmen and Englishmen scouted the idea that any one could make a cheap automobile.
Its machinery was particularly refined and called for the highest grade of steel; the clever Americans might use their labor-saving devices on many products, but only skillful hand work could turn out a motor car.
European manufacturers regarded each car as a separate problem; they individualized its manufacture almost as scrupulously as a painter paints his portrait or a poet writes his poem.
The result was that only a man with several thousand dollars could purchase one.
But Henry Ford--and afterward other American makers--had quite a different conception. Henry Ford's earliest banker was the proprietor of a quick-lunch wagon at which the inventor used to eat his midnight meal after his hard evening's work in the shed.
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